NEW: Less Hyphen, More Burst
Walmart (unhyphenated as a single word from now on), one of the largest retailers in the world is launching a new logo. This is what Armin Vit had to say:
They should totally go back to the one they used from 1964-1981. Dress everyone in the stores up in cowboy outfits and sheriff badges, the whole nine yards. Giddy Up!The change to title case helps humanize Walmart with a name that reads more like John, Albert, Sarah or Wilbur; it really looks very different and sets a different tone. The wordmark is nice and friendly and has enough customization to feel more proprietary than out-of-the-box. The new icon, however, is very questionable. It reflects technology start-up or telecommunications company before it does discount retailing that will make anyone live better. Sure, it might represent a flower or a sun, but the execution is too modern and cold to be seen as a natural element.
Why the logo change? Reports in the media all allude to Walmart's continued evolution and progression from its less-than-glamorous reputation and image as an invasive retailer with less-than-desirable employment and environmental practices. And the evasive press release does little to explain anything:
But what really matters is what happens out there in the stores. This update to the logo is simply a reflection of the refresh taking place inside our stores and our renewed sense of purpose to help people save money so they can live better.
Me Mobile Pretty One Day
With title apologies to David Sedaris.
While iPhone owners were busy banging their overpriced first-generation iPhones on their foreheads, Apple followers have been fiercely belittling the logo for the new syncing feature, MobileMe. BuzzFeed gathers the links to the best, seemingly endless cheap shots.
On first seeing Apple’s new branding for MobileMe, I was struck by how over engineered it appeared. Do they really need so many elements in the design? Other Macheads are up-in-arms at how similar it looks to the WindowME signature Micosoft rolled out some years ago. Whatever their grievances, I think it’s a bit on the nose and at odds with Apple’s simple and elegant DNA.